Q. If I am a dealer with several lots and a dozen sales characters what is
the benefit to me giving them each a copy?
A. This highly readable book will give your sales staff, even veteran pros, valuable insights into the industry found
nowhere else — its history and how it operates, including trade secrets— that will make them better informed, more aware of
the home shopper's perspective, and better able to earn the home buyer's trust. Result: more sales
Q. If I am a builder what is the benefits to me giving out copies to my
dealer base ?
A. Champion's CEO ordered 100 copies of the Buyer's Guide for its top management and its dealer base. Why? Because the
Buyer's
Guide has become the Bible for MH buyers and Champion understands that knowing what the guide says about the MH industry and
what it recommends to its readers will help Champion's dealers better establish and maintain their credibility with home
shoppers. Result: more sales.